Fuel Kickoff: 2011-2012 Go To Market Strategy

A few weeks ago surfing on Facebook, I came across an old photo of a friend that seemed to be generating a lot of attention.  The picture was of my buddy sitting at a ski lodge in Vermont, about 20 years ago simply waiving to the camera.  The funny thing about the picture was this incredibly ridiculous pastel-colored ski jacket he was wearing.  It was green, pink, blue, orange…it was like a winterized technicolor dream coat, and there was no shortage of posts under the picture mocking my friend for is choice in winter apparel.

I was all set to pile on, to jump in the fray and post something funny about what a tool he was, for wearing such a ludicrous jacket.  Fortunately for my friend there was something that kept me from adding a post to his picture.  The fact that I had owned the EXACT same jacket.  And what’s WORSE, in my spartan-like fashion sense, I think  I kept wearing it years after it had gone out of fashion, like my brown-leather bomber-jacket.  But that’s another story.

Wearing that Elton John-ish jacket at the time was OK, matter of fact, it was the COOL thing to do.  And it worked, as unbelievable as that may seem today, and in that exact same way I have to realize that the jacket I wear today will look foolish in the pictures I show my kids in 20 years.  So while all of us will admit that we hate change, we have to also admit that there’s a cost to not changing.

I mean, really, what’s my choice?  Stop wearing winter jackets? Or simply change my jacket?  After Snow-maggedon, I am glad I did not stop wearing jackets, however at the same time my wife is excited that I no longer wear THAT jacket.

Have you ever had to change anything?  Were you able to pick up on the subtle changes around you to quickly adapt to your environment, or are you still the guy driving around in your pink and aqua colored ski jacket looking for a Blockbuster that rents VHS tapes?  Now while those things just make you look silly, mostly because they only impact you, what we start to realize is that when we refuse to change the things that have the potential to impact others, we end up becoming irrelevant.

Come on out this Wednesday as we fire up our second year at Hidden Creek Country Club and take a look at how we can maintain our effectiveness by being able to adapt and change.

Invite someone to join you.  Especially if you attended our golf outing and invited someone to play that day—you have earned the relational capital to invite them back.


We are eager to see you at the club, please try to get there by 6:20 to give us all a brief time to catch up before kicking off at  6:30 sharp.


Invest and Invite,

Pat

Pat Mancuso
patmancuso@mac.com
(703) 401-8302
FUEL
See our Blog at: https://menoffuel.com/blog

“It’s what you need to keep you going…”

Our mission is to create a comfortable, relevant and honest environment where men can explore and discuss aspects of life, purpose and faith.

We accomplish our mission by reviewing pertinent issues in men’s lives, examining them through relevant biblical principles, followed by a time of discussion with other men.

Wednesday mornings, September through May…and beyond
6:30 AM to 7:30 AM @ Hidden Creek Country Club, Reston, VA.

http://www.hiddencreekcc.com




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