Lust Vegas

Men of Fuel,

I wish I could have been with you last Wednesday, but one of my customer’s had their sales kick off last week, and I was asked to attend.  The kick off was in Las Vegas, and while I was only in Vegas for 44 hours, I think it was more than enough time.  Don’t get me wrong, I have been to Vegas with my wife and we had an amazing time, going out to great dinners, and got a chance to see a number of amazing shows.  Last week however I was with a bunch of dudes, the same week as the AVN’s, which my Sales Engineer quickly told me was the “Academy awards for Porn”

I find it no coincidence that our new series “Lust Vegas” starts this week.  And while I tried to convince myself that going to the Porn Awards could be explained as research for our series, I realized that I need no additional research for this topic.  This is a topic that plagues every man, and while we sometimes link Lust to Porn, I think the below definition shows that all of us deal with lust in all areas of our life.

Lust is an emotion or feeling of intense desire in the body. The lust can take any form such as the lust for knowledge, the lust for sex or the lust for power. It can take such mundane forms as the lust for food as distinct from the need for food. Lust is a powerful psychological force producing intense wanting for an object, or circumstance fulfilling the emotion. Many religions separate the definition of passion and lust by further categorizing lust as type of passion for something that does not belong to oneself

I am excited about this series and the opportunity that this series gives all of us to invite our friends.  Again it’s something that all of us deal with.  Some battle it, some tolerate it, some ignore it, and some celebrate it.  Regardless of how we view it, it has the potential to wreak havoc on all of our lives.  As a matter of fact with the temperature set to be in the teens this Wednesday morning the LUST for the warmth of our sheets could actually keep us from making it to Fuel

Wouldn’t that be ironic.

Invest and invite,

D.R. Carlson


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